A book tour information page on your website will be invaluable for both reviewers and the press.
Author James R. Callen, a client of Hartline agent Terry Burns, wrote a blog post last October that detailed the basic elements for an online press kit. At the time, my debut novel was only a few months from publication so I found his list immensely helpful as a starting point.
Shortly before my release date, author Gina Conroy was seeking bloggers to promote her new novel Digging Up Death. She created a blog page for her blog tour participants and influencers.
I promoted Gina's book on my blog.
I also asked her if I could use her blog tour / influencers page as a template to create one of my own. She gracously agreed.
As I interacted with bloggers, I quickly learned that several preferred receiving the information in a Word document. Since I already had the info on my website's blog tour page, it was easy to create a document with those same elements.
Now when someone requests specific information for their blog, either a review of my book or an author interview, I can open my Word doc, save it with another name, and tailor it for that specific blogger by deleting the elements she doesn't need and adding the elements she does -- for example, her list of interview questions with my answers.
My Word document includes:
- book cover image and back cover copy
- headshot and bio
- a link to my novel's first chapter
- buy links
- personal links to my Facebook page, Twitter, and other social media sites
- the novel's first page
By creating a book tour information page for your website and a similar Word document, you'll have a great tool in your marketing plan and be better prepared for your book's release.
Join the Conversation
For Writers: What are your tips for streamlining your marketing process?
For Bloggers: What elements do you like to include in your book review/book tour posts?
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